African Cat Project wants to grow their Instagram following to reach a larger audience and raise more funds. They have almost 12,000 likes on Facebook, and yet some posts only get five likes. Whereas on Instagram, with only 1,800 followers they get 100 - 200+ likes each post.
In general, the Instagram audience are very engaged and responsive to posts, so they would like to build on that. There are two goals for this project: to increase the number of Instagram followers to 5000 and to generate return from the Instagram activity, ideally in the shape of financial donations.